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Everything we know about being the answer.

Long-form guides on how AI answers get built and how to get named in them. No gated PDFs, no email wall. Written by the person who runs the reports.

Start here12 min read · Updated July 2026

What is AEO? Answer Engine Optimization, explained properly.

Search stopped being ten blue links. This is the full walkthrough: what an answer engine actually reads, why citations are the new rankings, and the eleven fixes that move the needle first.

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In this guide
01What an answer engine is
02How a model picks its sources
03Citations as the new ranking
04The eleven fixes, in order
05How to measure any of it

The guides

Four live · more each month
Fundamentals12 min

What is AEO?

Answer Engine Optimization from first principles: what the engines read, what they cite and what to fix first.

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Fundamentals11 min

What is GEO?

Generative Engine Optimization: influencing what a model writes about you, not just which link it hands over.

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Comparison9 min

AEO vs GEO vs SEO

Three acronyms, one job. What each one actually optimizes, where they overlap and which budget belongs where.

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Playbook10 min

ChatGPT SEO

How ChatGPT chooses who to name, how its browsing and memory work, and the practical route to getting cited.

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Coming next

The queue, in the order it gets written. Ask for one and it jumps.

Schema markup for answer enginesAugust
Local AI visibility for service businessesAugust
How to audit an AI Overview, step by stepSeptember
White-label reporting for agenciesSeptember
Requests go to hello@uwasa.ai.

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